GET SOCIAL. GET NOTICED.

  • Chosen Provider for Multiple WBU Stores Nationwide

  • Integrated with “The Nest” (Brand Manager, Salesforce & Site Builder)

  • 4+ Years Experience Managing Digital Marketing for WBU Stores

  • In-Store Sales Experience through Work as a Sales Associate

From crafting effective social media strategies to creating compelling content, Sitelet updates and Saleforce emails, we offer comprehensive digital marketing services tailored to meet your needs. Hand over the reins to our experts and save yourself time and headaches, allowing you to concentrate on running your store at peak performance levels.

Our Services

  • Social Only icon

    Social Only

    Everything you need and nothing you don’t — A must-have for a successful social media strategy.

    $300 / MONTH

  • Social + Sitelet icon

    Social + Sitelet

    Scale up from just social and add on a Sitelit refresh and monthly Sitelit management.

    $400 / MONTH

  • Full Service icon

    Social + Sitelet + Email

    Let us handle all your digital marketing so you can get back to what you do best — building your Wild Birds Unlimited business.

    $500 / MONTH

Explore Package Details

We understand the importance of customer service. That's why we're not just a 9-5 operation - we're here for you seven days a week, ready to provide the support you need whenever you need it. With our full-service approach and commitment to customer satisfaction, let us take your digital marketing efforts to new heights while you focus on what matters most to your business.

Our Work

Fly By Content Instagram Creative

Creative

So, how do we create our content? We are closely aligned with One WBU and the WBU Marketing Plan. Using this as our monthly starting point we design content… no magic tricks, just honest content that reps your store and resonates with your customers.

We use WBU Brand Manager content and our own collection and sourcing of wild bird images and educational content. Our original customized content is localized to your store’s seasons, birds and community. It’s content that’s not just pretty, but performs.

About

Diane Dorsey of Fly By Content and Owl

Henson & Ohio School of Falconry

My story begins over 15 years ago in the picturesque village of Galisteo, New Mexico. Little did I know that my adobe home on the Bosque was situated along the major migration route in the state.

Determined to learn more about the many hummingbirds in my backyard, a visit to the Santa Fe Wild Birds Unlimited introduced me to Black-chinned Hummingbirds. Armed with a hummingbird feeder, nectar bottle, bag of sugar and a copy of "Birds of New Mexico," the journey of a lifetime began.

Each new bird sighting became an opportunity to explore, and every question led me to the knowledgeable staff at WBU. In just a year my backyard transformed into a bird habitat with three pole systems, every type of feeder imaginable and a bird bath.

The year of 2020 brought unexpected changes, with a lost job leading to a serendipitous opportunity. In the interim, I joined the WBU store in Savannah as a Sales Associate, finding inspiration within the birding community and the family-like store environment. This experience not only deepened my understanding of WBU’s products but also instilled a profound appreciation for exceptional customer service.

With extensive education and experience in marketing, I took on the challenge of enhancing the digital presence of WBU Savannah, eventually expanding to my working with 18 stores across the United States.

From California to Georgia and back to Ohio, where it all began, my journey has been marked by a genuine love for what I do. The fusion of passion for wild birds, backyard bird feeding, and the top-notch products offered by WBU propels my work to create marketing excellence for the stores I support.

Diane Dorsey of Fly By Content Feederscaping

Feederscaping for friends makes me happy!

Bosque in Galisteo, New Mexico

The Bosque, my backyard in New Mexico.

What Our Store Owners Say

  • “What can I say about Diane? She is certainly worth the money! She not only has made my life easier, but I know that customers are staying more up to date and informed because of her consistent & timely posts.... As a customer, she knows Wild Birds intimately and that passion for serving our customers, as well as our needs, is very apparent. We are so glad to utilize her talent and abilities and highly recommend her services to other stores.”

    Ken Bunkowski
    Owner, Wild Birds Unlimited, Santa Fe and Albuquerque

  • “I consider Fly By Content as my creative partner who manages my social media space. Diane understands the tone and nature of the posts and other content that I want to share to reflect the personality of my business. The content is always relevant, fresh, informative, and visually appealing. The timing of content is well-tuned to the cyclical nature of our business, and material is presented efficiently and effectively. I know it's effective...My social media followers have told me directly how much they like and appreciate the content. That's the result I'm looking for! Fly By Content allows me the freedom to focus on growth areas of my business and the work they do is of real value to me.”

    Kyle Odom

    Owner, Wild Birds Unlimited, San Antonio and Boerne, TX

  • “I was approached by Diane Dorsey two years ago and after a quick phone call, realized she was the answer to my prayers! Diane was not only passionate about birds, but she knew our products (She was a WBU Sales Associate), AND she knew our digital platforms inside and out! She is truly a blessing and we are able to work seamlessly together! I provide her with my Marketing Plan and she handles the rest...Email, FB & Instagram posts, and website updates...with the utmost professionalism, on-time, accurate, and without micromanaging! YAY!!! Her rate is very, very fair - it's the best money I've ever spent for my piece of mind!”

    Monica Brubaker

    Owner, Wild Birds Unlimited, Springboro and West Chester, OH

  • "I have been working with Fly By Content for a couple years now and I have been super impressed with Diane's responsiveness and the quality of the social media posts and marketing emails she creates for my store. Her services have freed up a large amount of my time allowing me to focus my attention on my customers and running my business. I highly recommend Fly By Content for any small business looking to grow their sales by increasing their social media presence."

    Jim Walker

    Owner, Wild Birds Unlimited, Denville, NJ